Rebrand of 2b to 2B bebe
Challenge + Solution
In 2013, bebe decided to rebrand their 2b brand to 2B bebe. They wanted to incorporate bebe into the new 2B logo. The “bebe” addition to the logo was subtle in small low-profile face lit letters. The illuminated low-profile “bebe” letters were the smallest Signtech USA has ever produced. The sleek san serif design of the bebe letters allowed for Signtech USA to take the stroke width down to the narrowest stroke Signtech USA has ever manufactured. Before bebe, the smallest stroke width Signtech USA had produced was .5”. The bebe copy in 2B bebe is 1-1/2” tall with 0.176” stroke width. Signtech USA stepped up to the challenge and made a sleek low-profile letter that brings a subtle reminder that the 2B brand is a part of bebe.
All 17 sites were required to be completed and unveiled within one week. Bebe wanted all site signage complete and ready for install over one week and for all sites to be complete by the end of the calendar week. Signtech USA manufactured all signage and coordinated a qualified installer at each site to install all site signage. We depend greatly on our top rated network of install subcontractors to help rollout rebrand projects on a deadline.